“The New One Minute Manager” is a groundbreaking and widely acclaimed business book co-authored by Ken Blanchard and Spencer Johnson. Building on the principles introduced in the original “One Minute Manager,” this updated edition presents a contemporary and effective approach to leadership in the fast-paced and dynamic world of today’s business environment.

The book revolves around the concept of effective management in just one minute. It introduces three key strategies that form the foundation of successful leadership: One Minute Goals, One Minute Praisings, and One Minute Re-Directs. These strategies are designed to be practical, efficient, and easy to implement, making them accessible to managers at all levels.

“One Minute Goals” emphasize the importance of setting clear and specific goals that can be achieved within a short time frame. This approach helps individuals understand their expectations and empowers them to focus on key priorities.

“One Minute Praisings” highlight the significance of providing immediate and genuine feedback to reinforce positive behaviors and accomplishments. This positive reinforcement fosters a culture of appreciation and motivates individuals to excel in their roles.

“One Minute Re-Directs” address the necessity of timely and constructive correction when deviations occur from the established goals. Instead of allowing issues to escalate, this strategy encourages managers to address challenges promptly and guide individuals back on track.

Blanchard and Johnson utilize a narrative style to convey their management philosophy, using a story format to illustrate how these principles can be applied in real-life situations. The book is not only instructive but also engaging, making it accessible to a broad audience, from seasoned executives to emerging leaders.

“The New One Minute Manager” has been praised for its simplicity, practicality, and relevance in the contemporary business landscape. It remains a valuable resource for those seeking effective and time-efficient managerial techniques to enhance team performance and achieve organizational success.